KEY TAKEAWAYS
- Access authorization can be a cumbersome process that requires constant upkeep from managers—especially during busy events.
- Facial authentication software makes it easy to assign permissions to employees and vendors which frees up staff while increasing security.
- By adding 2-factor authentication, there’s never any question about the face that goes with the name on a badge.
Facial authentication technology has been making headlines for major sports leagues, conferences, concerts, and live events by accelerating entry and transactions for fans and attendees. Not only is this tech-driven ticketing and registration solution part of creating a sensational guest experience, but it’s also saving operators thousands of dollars each year across a variety of use cases.
With so much focus on creating effortless interactions for the people flocking to live shows and games, it’s easy to miss some of the benefits the same technology can deliver behind the scenes. It takes a lot of staff and resources to check IDs, monitor doors, and control internal traffic flows from one area to another. This massive job can be prone to errors, eat into staff budgets, and cause a lot of frustration over lost or forgotten IDs.
Facial authentication software is ideal for managing internal security and access authorization for employees, the press, vendors, and security staff, and any of the other vital support staff who are creating your next event. Here’s how this biometric software can make it easy for everyone to get where they need to go—while saving you money along the way.
Streamlined Access and Credentialing
Facial authentication software works by connecting employee credentials to one of their most unique and reliable biometric data sets: their face. When they arrive at an access point, a tablet equipped with a camera takes a quick picture to identify someone in less than half a second.
The top tech rarely meets an employee it can’t identify—even when it encounters hats or scarves on cold days—and some of these systems are currently operating with a 0% reported false positive rate. That means managers can confidently assign access authorization permissions for even the most sensitive areas of their venue without worrying about security or badge-sharing issues.
Customized Access Authorization
The beauty of facial authentication systems is that their value doesn’t end at a single access point. Modern venues have numerous secure areas such as locker rooms, staging areas, and press boxes to name a few, and every one of them has its own staff, managers, and auxiliary personnel who all need to adhere to strict entry protocols.
Rather than slowing down the show by manually checking every credential or ID, facial authentication software can handle access authorization for every restricted area. Managers simply set permissions for each badge holder, and a quick scan of their face at the access point will quickly identify them and make an access decision based on their associated credentials to confirm or deny entry.
These systems are simple to use for both sides of the user experience and can be easily monitored by a single employee for additional confirmation at sensitive areas This enables managers to redeploy staff to more valuable tasks so security staff can do the important work and let technology reduce the need for manual checks.
Seasonal Employees and Badge Issues
In many cases, it can be necessary to add one-time or seasonal employees to existing staff, and depending on the circumstances it can quickly turn into a logistical nightmare. Also, in sectors like food service, turnover can be extremely high. If onboarding is time-consuming and access authorization is inefficient, it can seriously impact the services these valuable employees deliver.
Facial authentication software can easily onboard additional staff, and instantly apply access authorization permissions where needed within the facility. On top of that, these platforms can add an additional layer of security with 2-factor authentication (2FA), which means there’s no question about who should be where—even if they forget their badge.
Finally, facial authentication is a powerful tool for preventing badge sharing and enforces access authorization in a way that maintains everybody’s privacy, security, and convenience throughout the venue.
Redeploy Staff and Reduce Congestion
Live events all start at specific times, and that means there are going to be high-traffic moments where entry points can quickly become overwhelmed. While that’s intimidating when 100,000+ screaming fans converge on a stadium at once, the advantage of these areas is that it’s all basically one function: checking tickets.
Access authorization for operational personnel is much more complicated. People serving a wide variety of roles are all showing up for work at once, and each of them occupies a different role in a unique part of the building. Every delay is a potential bottleneck that can frustrate everyone trying to get to work and make it harder for them to deliver for patrons.
On top of that, frontline staff is often responsible for welcoming some of the most important guests at these events. Facial authentication can immediately alert staff to the arrival of key guests, freeing employees up to focus on creating a welcoming experience that reflects their premium status instead of wondering what someone looks like or if they’ve arrived yet.
Managing Security and Access Authorization with Ease
Facial authentication software is revolutionizing the way live-event operators manage employee access authorization everywhere there’s a need for security and speed. And because they rely on consumer hardware that’s familiar and easy to use, these systems can be onboarded and operational throughout your venue in as little as 30 days.
Learn more about the incredible benefits of facial authentication solutions for security and access authorization, and create a sensational experience for everyone who walks through the door.
