THE WICKET PLATFORM

Facial Biometrics at Scale

The privacy-first facial authentication platform that links a single face to multiple event touchpoints to reduce operational overhead at scale.

Express Transactions

Faster throughput at bottlenecks improves the event experience and drives real ROI.

Instant Validation

Automated, nearly instant workflows reduce the risk of human error and associated costs.

Connected Data

Wicket touchpoints provide insights into the fan journey, helping venues better understand their guests.

TRANSFORMING LIVE EVENTS

One Selfie, Endless Possibilities

Selfie = tear tickets pay for a burger verify your ID check in for a conference enter VIP suites  redeem reward points enter backstage areas

Wicket helps you run smoother, more enjoyable, and more profitable events. Our plug-and-play integrations with event technology and service providers connect transaction tokens—tickets, payment methods, credentials, IDs, access permissions, and more—with a user’s face.

Reduce lines, improve the guest experience, simplify operations, and get the data you need to make better decisions.

Wicket UI Mockup

POWERFUL TECHNOLOGY

Built for Live Events

Our privacy-first facial authentication platform integrates with multiple event technologies out of the box, serving as a near-instant and more convenient authentication layer that allows your guests to maximize the enjoyment of the event while simplifying operations for you.

Integrates with event-wide touchpoints

Wicket’s integrations include ticketing, credentialing, payment, ID verification, event management, and access control providers, allowing guests and staff members to experience live events hands-free.

See some of our integration partners below.

Wicket’s algorithms are purpose-built for real-world conditions (not controlled lab settings), and take less than 1 second (300ms) to match someone—with hats, glasses, in poor lighting, or extreme weather—with a proven 99.7% accuracy rate.

Our privacy-first facial biometrics are opt-in only and have been tested and accredited by third parties to ensure bias-free performance and continued compliance with user privacy best practices worldwide.

Our technology has been proven to have 99.7% accuracy across ethnicities and is ISO 27001 certified, SOC 2 Type 2, GDPR, and NIST CSF compliant.

Learn more about our privacy commitment.

Accuracy
99.7 %
Decisions
300 ms
Biometric Transactions
8 M+

MANAGE DEPLOYMENTS

Wicket Admin​

Wicket Admin is a web and mobile application for customers that allows administrators to manage and configure all aspects of Wicket deployments.

Real-time data-points

Admin logs provide customers with a real-time view of people who have presented for authentication, with privacy controls to ensure only people who present are captured.

Our lists and device features make it easy to segment who can use a Wicket program. End users enroll in select lists, which are then propagated to edge devices at specific locations.

This strict hierarchy is seamless for end users, flexible enough for custom deployments, and strong enough to ensure program use only where it’s intended.

Our on-demand event reports provide a variety of detailed user data for different use cases, which can be integrated into business intelligence platforms to improve event outcomes and operational decision-making.

Sites, campaigns, and sensor configurations give customers control over the look and feel of the enrollment and redemption workflows for end users, enabling an on-brand experience across content and visuals, messaging, and communication.

MOBILE APP

Wicket Edge

Wicket Edge is a mobile application used to validate and relay ticket, entry, or redemption information to users seeking access to a space or staff members controlling the entry point.

Flexible form factors

Wicket Edge can run on iOS and Android devices or connect to third-party systems via our SDKs, API, and webhooks. 

Because our technology does not depend on specific hardware, deployments are flexible and come in multiple formats, ensuring practicality for live events of all sizes and configurations.

Our user interface is straightforward and easy to use for both staff and users, allowing them to move through lines quickly.

Wicket Edge offers multiple configuration options to better serve our customers’ varied use cases. For example, the dual-screen Operator Mode format gives staff members visibility and control during every scan, while the guest-facing screen keeps the experience clear, fast, and intuitive.

Wicket Edge offers total visual customization, allowing customers to design the screens to match their own brand or a sponsor’s brand, ensuring maximum visibility for sponsors.

Developer tools

Wicket Integrations

Wicket integrates with leading event technologies out of the box, but third-party systems can tap into the Wicket platform in multiple ways (SKDs, APIs, and webhooks). If you’re interested in learning more, contact us for integration details. 

EnrollKit SDK

EnrollKit handles the first step: user enrollment and opt-in, making it easy for partners and customers to implement Wicket into mobile and web experiences.

User authentication is the core of the Wicket platform, and AuthKit enables customers and partners to build it into their existing workflows.

These purpose-built tools provide a mechanism for Wicket devices to communicate with third-party systems to complete transactions.

Enrollment and interaction data can be ingested into business intelligence systems via webhooks to analyze behaviors and trends to optimize decision-making.

facial biometrics integrations wicket

HOW IT WORKS

Simple Process for Users

Connect

STEP 1

Wicket creates your client in Wicket Admin and connects you to different Wicket services and integrations.

Configure

STEP 2

Create your Wicket program and lists, and design branded registration sites and Wicket Edge sensors.

Enroll

STEP 3

Users opt into available Wicket programs and take and upload a selfie during registration.

Authenticate

STEP 4

Once enrolled, users walk up to a Wicket-powered device to use the programs they opted into.

Privacy FAQs

Wicket is the leading provider of privacy-first biometrics at venues and live events. To learn more about how we apply this to our technology, click below.

How is Facial Authentication different from Facial Recognition?

While Wicket’s computer vision algorithms are technically a facial recognition system, we prefer to use the term Facial Authentication. Facial recognition systems like those used by law enforcement or security agencies (to identify an unknown individual by running an image through an extensive database) are based on a surveillance model.

Wicket differs from this approach in two ways: 

Firstly, Wicket has an opt-in-only model. We do not use our technology to keep people out, but rather to let known faces (registered users) in—only people who have explicitly opted into Wicket-powered services can use them.

Secondly, Wicket’s Facial Authentication system is designed to protect the privacy of those who do not want to be captured at all. To ensure unwilling participants aren’t scanned by Wicket, users must physically present to a Wicket sensor to gain access to confirm that the user is:

  1. Enrolled in a Wicket-powered service (by opting in)
  2. Eligible for access to that service
  3. Granted or denied the service based on their eligibility

In short, Facial Authentication verifies the identity of an individual who has already provided consent to be in the system via an opt-in procedure.

What does Wicket do to protect user privacy?

The Wicket team has taken steps in the design and implementation of our solution to maintain customer privacy and security:

  1. Wicket designs Wicket programs to be opt-in only
  2. Wicket uses embeddings (a series of numbers) to protect the identities of users and ensure pictures aren’t on edge devices, meaning PII is safe in the case a device is compromised
  3. All data is encrypted at industry-standard levels both at rest and in transit. Wicket sets up encrypted cloud storage for our client’s images, and analysis of the faces is executed based on a numeric representation of the face – not the source photo itself. This improves security as Wicket does not use images on the edge;
  4. In all product cases, all decisions and analyses are made locally (i.e., edge-decision) on the device, rather than sending data back and forth to a cloud server (i.e., cloud-decision). This helps to minimize the possibility of information being intercepted;
  5. While some competitors’ systems rely on a constant flow of data between the camera and a cloud server to make decisions, the Wicket systems are designed to “Match on Device.” Beyond the improved speed and efficiency of this architecture, it also minimizes the amount of data that is flowing back and forth, thus limiting exposure;
  6. Wicket does not use, transfer, or sell images or other personal information it collects for any other purpose, including any law enforcement purpose, unless allowed or required by law. Additionally, none of the Wicket solutions rely on external methods to identify unmatched faces. All matching is done within the system based on photos provided by the user or the client after consent has been secured;
  7. None of the Wicket software products record video, nor are they designed to be used as a “live viewer” in the way typical CCTV systems are set up. Because no video is recorded, it can’t be viewed or shared.

What does opt-in only mean?

Opt-in only means just that.

To use Wicket facial authentication, all users must explicitly opt in prior to uploading an image into our system. Wicket does not take pictures of users for enrollment without user knowledge; users take and submit their own selfie and provide Wicket with permission to use it to give them access to facial authentication-enabled features, such as facial ticketing, facial payments, and facial access.

In all cases where Wicket makes a decision on a non-registered User, that data is non-identifiable and is not used by Wicket except to match that person against a registered User.

What happens to user pictures and PII?

All personally identifiable information (PII) is directly provided by the Customer or User. PII is then translated from an image to a mathematical representation of the face for identification. Wicket only captures and stores PII for the stated use of our products and minimizes exposure of this Customer and User data at all times.

When we receive user PII, we use encryption (at rest and in transit) to ensure the information is safe, and any images and data captured at the actual event are automatically deleted from all systems within a timeframe determined by the organizer.

What else does Wicket do with user data?

Nothing. Wicket is a privacy-first company. We value our users’ personal and data security, and do not use, sell, remarket, or distribute their pictures or personal data for any reason, including any law enforcement purpose, unless required by law. The use of user pictures and personal data is exclusively to enable program function, and only for what users provided explicit consent to.

Our official Privacy Policy can be found here.

Who owns the biometric data?

Wicket operates as a Data Processor, while each customer serves as the Data Controller. Customers retain full ownership of their data, which is stored in a secure cloud environment maintained by Wicket. 

What does Wicket’s InfoSec program look like?

Wicket has maintained a formal Information Security (InfoSec) Program since 2019 that consists of a managed cloud services provider, automated security compliance software, managed detection and response (MDR) services for vulnerability remediation, static code analysis tools, security benchmarking tools, and various other procedures and documentation that support a robust defense in depth.

Wicket also performs ongoing third-party penetration tests from trusted security vendors.

Has Wicket undergone 3rd-party auditing?

Two separate audit firms have independently audited Wicket’s platform, and we continue annual audits against multiple security frameworks. Our SOC2 Type 2 attestation report demonstrates our compliance with the security, availability, and confidentiality standards set by the American Institute of Certified Public Accountants (AICPA) as well as the core subcategories of the NIST Cybersecurity Framework. Wicket’s Information Security Management System (ISMS) received initial ISO 27001 certification in April 2023 and undergoes surveillance audits each year until re-certification. In addition, we achieved GDPR compliance in June 2023. Refer to the Resources section in the Trust Center for artifacts related to these third-party audits.

SOLUTIONS

Use Cases & Verticals

use cases
Event Entry

Facial authentication for entry and re-entry to live events.

Payments

Facial authentication for payments and age verification.

Credentialing

Authentication for temporary or event-based permissions.

Access Control

Automated access control with facial authentication.

VERTICALS

Pro sports

College sports

Conferences

Secure facilities

READY FOR WICKET?

Create Frictionless Experiences