GAMEDAY TECHNOLOGY

Wicket for Pro Sports

Transform the gameday experience for fans and staff with less friction and more accountability.

4 x
Faster Ingress

Cut down on ingress times, reducing lines and ensuring fans don't miss out on the game

2 x
Faster Payments

Facial payments increase throughput at concessions, driving more revenue

9.6 /10
Fan Rating

90% of fans want Wicket programs expanded, and consistently rate them the highest stadium feature

FOR FANS & TEAMS

Transform Gameday with Facial Authentication

Create a sensational event experience for fans, premium guests, and employees with streamlined facial authentication technology that reduces friction at every touchpoint.

Enhance the fan experience

Faster ingress, faster payments, a premium experience, and less FOMO for fans that don’t want to lose out on watching the game because they had to wait in lines for concessions or merchandise.

Wicket enables more revenue from existing sources and creates new opportunities.

Wicket gives you tools to manage all touchpoints more efficiently. With <1s facial scans that make nearly instant decisions, repetitive checks—such as ID, credentials, tickets, and other security-based checks—become faster and more accurate, increasing the baseline accountability and security of your venue, while also reducing the space needed for long lines.

Wicket scales with teams—whether you serve 1,000 or 50,000 fans, Wicket can easily adjust to different team needs: our platform enables customers to make day-of adjustments to physical placement and user experience configurations.

Facial Ticketing Redeem Screen

Customers & Fans Love Us

FOR FANS

Improving the Fan Experience

Transform how fans experience gameday with frictionless interactions that allow them to fully enjoy what they came for: the game.

No lines at ingress with facial ticketing

Facial ticketing speeds up ingress by 4x by allowing fans to safely pair their tickets with their face and opt into a frictionless express entry program.

Fans and guests can link their face to their preferred form of payments (including mobile wallets), eliminating the need for credit cards, reducing wait times at concessions by 2x, and increasing revenue.

Fans can connect their IDs (proof of age) and payment method to their face for age-restricted purchases, eliminating the need for manual ID checks, reducing wait times, and increasing accuracy.

Premium guests can use their face for a more convenient and secure entry for exclusive areas such as premium clubs and suites.

FOR TEAMS

Streamlined Venue Operations

Reduce operational load on your gameday staff and increase visibility into the who, where, and when of your venue.

Simplified credentialing on gameday

Empower your security staff and reduce the risk of shared, lost, or stolen credentials by letting them verify credential-holders using facial scans. By giving them more confidence to allow or deny access, teams can ensure only authorized personnel enter restricted areas such as field-level entry tunnels, locker rooms, and press boxes.

Connect player, office staff, and back-of-house employee access permissions to their face, enabling simple access control with time-boxed entry for increased safety and convenience—especially for exclusive areas such as staff-only lounges, cafeterias, or training facilities.

Wicket integrates with visitor management platforms, streamlining visitor management for teams and allowing guests to use their face to gain access—when and where they’re expected.

Enable an automated ID check option to verify the identity of would-be season or group ticket buyers to reduce fraud at the point of purchase.

WHY WICKET?

Built for Stadiums

Wicket technology was built for fans, by fans, and has been used by over 1 million users in some of the most challenging live event environments.

Privacy by Design

We are serious about privacy—our customers own their lists and data, and Wicket programs are designed to be opt-in only.

Low-lift Deployments

Wicket is integrated with major ticketing platforms, turnstiles, and payment providers, enabling fast and easy deployments.

Proven Technology

Wicket technology was built for crowded venues and operates in changing lighting and variable weather conditions.

INTERACTIVE MAP

Sports Venue Transformation

Learn how Wicket can help transform your venue with facial authentication to create a sensational event experience for fans, VIPs, and employees.

StadiumVisual

Program FAQs

Wicket is the leading provider of privacy-first biometrics at scale. Learn more about how the different ways we ensure user privacy is protected below.

What if enrolled users want to opt out?

Users are free to opt out of Wicket programs at any time, for any reason. 

If a user no longer wishes to be a part of a Wicket Facial Authentication program, they can simply email their request to security@wicketsoft.com.

Do fans have to use Wicket programs?

No, this is a service provided by the event organizer, and it is opt-in only and completely optional to use.

How do users enroll in a Wicket program?

Guests can enroll in multiple ways:

  • Enrollment through branded sites (which can be accessed on-site with QR codes or online via links)
  • An email to guests linking to the enrollment page
  • QR codes on-site
  • Links in the registration process
  • Links in the ticketing app

Enrollment takes less than a minute, and on-screen instructions guide users through the process.

How do I use a Wicket program at the venue?

Once you have enrolled, just follow the signs to the program lanes at the event, walk up and present to one of the kiosks, and you’re in. It’s that simple.

Do friends or family need their own selfie for their tickets if all tickets are under one enrolled account?

No, only the ticket account holder needs to be enrolled in Wicket with a picture. As long as the primary account holder is enrolled, all tickets can remain on that account, and the whole group (including children) can enter with the account holder. Once at the Wicket sensor, account holders will be able to redeem all tickets on their account, without anyone else from their party needing to enroll.

CASE STUDIES

Success Stories

Credentialing
Streamlined Gameday Access at Raymond James Stadium
Access Control
Improving the Guest Experience at Ochsner Sports Performance Center
Ticketing
Payments
Credentialing
How the Cleveland Browns Scaled Express Access Using Wicket
Ticketing
Payments
Credentialing
Streamlined Fan Journeys: Mercedes-Benz Stadium and Facial Authentication
Australian Open 2026
Ticketing
How Tennis Australia Scaled Usage of Biometric Express Entry by 500% Year over Year

get in touch

Improve your Fan Experience

Reduce lines, increase revenue, and simplify gameday.

Learn About the Wicket Difference