How the Cleveland Browns Scaled Express Access Using Wicket

TICKETING

PAYMENTS

ACCESS CONTROL

4x
Faster ingress at ticketing lanes
2x
Faster payments compared to traditional payments
25k
Credential scans in 2024 season
35k
Access control decisions entries per month

Cleveland Browns 2025

CUSTOMER PROFILE

Wicket has been a great addition to our operations by helping people move without friction, and has improved the experience for people across our business. Fans get in faster and can make purchases with their face, and it’s easier than ever for our staff and players to gain secure access throughout our buildings.

Brandon Covert

VP of Information Technology

Cleveland Browns

Facial Ticketing

Reducing Wait Times for Fans

Meijer Gate 2021
Meijer Gate 2021
Meijer Gate 2024
Meijer Gate 2024

Prior to Wicket, fans dealt with long lines of 20 minutes or more at peak times. The Browns began with two lanes, and have expanded to over 40 entry points throughout the stadium that have scanned over 250k total tickets. Express Access now has the highest “Voice of the Fan” rating each game with an average score of 9.3/10.

30+

Tickets per minute

Throughput rate for a single express lane
4x

Faster entry

Compared to traditional ticketing lanes
Expedited Group Entry

Enrolled users and their entire group can quickly enter with a single scan, and data shows that one express lane can process 9 groups per minute.

Facial Payments

Frictionless Transactions

What began as a limited mobile order pick up offering in 2022 has grown into 4 unique form factors across 12 different locations. Each location allows enrolled fans to pay with their face using stored information to quickly make purchases without needing to pull out a wallet, phone, or ID. Fan loyalty is applied to purchases, which enables instant rewards.

2x

Faster transactions

Compared to traditional payment workflows
65%

Cross usage

Percent of new users who also enrolled in payments
Hands-free Purchases

Through a simple one-time enrollment, fans can automatically use stored payment, ID, and loyalty program without tapping, swiping, or scanning.

Facial Credentialing

Access to Secure Areas

Building on the success of a limited 2023 pilot program and as part of a league-wide NFL initiative, Wicket was utilized at every NFL stadium including in Cleveland where it was used by an average of 1,000 users per game at 16 different locations – including access to field level, press box, and player locker rooms.

Increased Accountability

The addition of Wicket to this workflow reduced burden on staff by eliminating manual credential checks, and reduced risk of unauthorized entry

25k+

Total credentialed scans

Number of scans through Wicket for credential holders last season

Facial Access Control

Ease of Use for Staff

Cleveland Browns Access Control

Shortly after the Browns saw the first hand benefits of Wicket’s solutions for fan facing applications, they began using it internally as well. They now use Wicket for access to their headquarters, which includes business operations as well as a training facility for players and coaches, where over 1 million entries have gone through the system.

35k+

Entries per month

Average total employee and staff entries per month through Wicket.

The Results

Biometric Transformation

30+
Tickets scanned per minute
4x
Faster ingress to the venue
2x
Faster transactions
65%
Ticketing users enrolled in payments
25k+
Total credentialed scans in the 2024 season
35k+
Access control entries per month

EXPRESS TRANSACTIONS

Create Frictionless Experiences