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Facial Biometric Authentication

5 Use Cases for Versatile Facial Biometric Authentication

KEY TAKEAWAYS
  • Facial biometric authentication software empowers live event organizers to deliver a sensational experience for their patrons while simultaneously boosting revenues.
  • These solutions can deliver benefits for ticketing, payments, age verification, and a variety of access control challenges. 
  • Facial biometric authentication software is fast, secure, and can be rapidly onboarded in as little as 30 days.

Whether it’s sporting events, conferences, concerts, nonprofit activities, or live productions that draw thousands of fans and attendees, managing all those people is one of the hardest parts of the job. Some of these can draw six-figure attendance rates, and it takes extraordinary investments in resources and personnel to handle them efficiently. 

These challenges aren’t just practical concerns for production companies and professional sports teams, either. Any type of friction for a fan can dampen their enthusiasm, but a fast and  smooth entry or purchase can brighten the whole experience—happy fans buy more, so getting them in the door and through the concessions lines should be a top priority for any venue trying to boost profits.

Fortunately, tech solutions featuring facial biometric authentication software are offering live event operators a chance to create a sensational participant experience while cutting costs and maximizing revenue opportunities all at the same time. These systems are easy to onboard and extremely reliable, and the same technology can be used for a wide range of use cases throughout a venue.

So what can facial biometric authentication software do for your next event? Plenty. Here are the top five ways these innovative platforms can deliver big returns for participants and venues alike. 

The ticket gate is the number one place where wait times can set a frustrating tone before participants even get in the door. Traditional ticketing and conference check-in solutions take up a lot of space, are staff-heavy, and often require manual entry of sensitive data, and these bulky solutions can make it impossible to keep things moving. 

1. Facial Ticketing

Facial biometric authentication addresses the problem by letting attendees link their ticket information or registration details to a quick selfie that serves as a unique biometric token. A tablet equipped with facial authentication software is able to use that pic to securely recall ticket information in a fraction of a second for rapid entry. 

Systems leveraging facial biometric authentication platforms admit participants in a quarter of the time it typically takes using older registration systems, and they are extremely reliable and accurate. The top software can correctly match biometric data to guests even when they’re wearing hats, glasses, and scarves.

Finally, these services are completely optional for participants, and families or groups can choose to link all their tickets to one face to further speed up access. Plus, facial biometric authentication systems take up far less space than ordinary processes. There’s less congestion, and venue operators can make the best use of the resources they have.

2. Facial Payments

Onsite food and beverage sales are one of the most valuable revenue sources at any event, but they are limited by the number of customers they can process. Credit card transactions often take a minute or more to complete, and that can quickly add up to create long wait times that detract from the main event and discourage potential customers from making a purchase.

The same facial biometric authentication technology that links ticket details to a participant’s vectorized template can be used to recall a preferred payment method for much faster transactions. Like ticket information, attendees simply choose to add a credit card as part of the service. Also, because these platforms operate with minimal staff, employees are freed up to focus on helping customers and preparing orders. 

Facial biometric authentication software can also be integrated with existing investments like self-serve kiosks to add an additional layer of speed and convenience that enhances the customer experience, encourages more purchases, and boosts the profits these systems can deliver. 

3. Age Verification Services

Some of the most popular items at stadiums, arenas, and concerts are age-restricted products like beer and wine. Whether IDs are checked at the door or points of sale, this manual process is time-consuming and contributes to longer wait times at the front gate or in concession lines. This can be a serious headache—especially during a short break between periods at a sports event—and over half of these fans say they would spend more if not for the backup. 

By including a photo of an ID during online registration, facial authentication systems can instantly recall age verification details and add 2FA security to these transactions so it’s easier than ever for staff and customers to navigate the process. 

4. Internal Access and Premium Experiences

Live events give attendees the opportunity to connect with their favorite artists, sports heroes, and passions in ways they can’t explore anywhere else. Whether it’s interactive exhibits, backstage passes, luxury lounges, or premium food and beverage services, top guests can be willing to spend thousands of dollars for these once-in-a-lifetime experiences. 

Because they’re highly coveted, staff have to maintain control over access points to ensure that these valued attendees enjoy the privacy and privilege they’re paying for. At the same time, repeatedly asking them to show IDs and badges can feel tedious and kill the magic promoters are trying to create for them. 

Identical facial biometric authentication platforms that accelerate entry at the main gate can be deployed to these critical access points to deliver sensational and exclusive premium experiences. By making these moments a seamless transition, guests will never feel closer to the experiences they’re dreaming of, while employees enjoy the confidence of 2FA to ensure badges are always paired with the proper patron. 

5. Staff Access Control

Facial biometric authentication software can deliver a fast, reliable, and delightful experience for every attendee, these systems can save time and money on managing staff access and internal operations as well. By using facial authentication to monitor access for locker rooms, employee entrances, and concessions areas, your people will be able to navigate these private areas quickly and efficiently so they can focus on creating an incredible event for patrons. 

Plus, a star lineman or featured speaker will never be held up (or embarrassed) by a lost or forgotten credential back at the hotel, and staff will be able to quickly and cheerfully welcome the moment they arrive. 

Discover All the Benefits of Facial Biometric Authentication Software

These are the top five ways that facial biometric authentication software can save on overhead, boost profits, and make your next event an unforgettable sensation for your guests, but there are many more possibilities this exciting solution can offer. The best systems leveraging facial biometric data are extremely versatile precisely because the technology is simple for staff to use, suitable for a variety of integrations, can be onboarded in as little as 30 days, and addresses problems like long lines and slow transaction speeds that exist across a wide range of internal processes. 

Start exploring all the use cases facial biometric authentication platforms can support to maximize your revenue and deliver an experience your attendees will never forget. 

About Wicket

Wicket Software is a privacy-first facial authentication platform provider with patented computer vision AI technology that enables sensational event experiences for fans, guests, and employees with frictionless touchpoints that delight users and strengthen security.

Wicket has been in use since 2020 and deployed for facial ticketing, credentialing, access control, and payments in numerous sports stadiums, at major conferences, and in corporate office environments.

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