How White-Labeled Technology Creates Stronger, More Cohesive Conferences

KEY TAKEAWAYS

The idea of enhancing your conference with dazzling, innovative tech is appealing to every event organizer. But the potential learning curve for attendees can be intimidating—not to mention the reluctance they may have around adopting cutting-edge new tech. Unfamiliar brands and user interfaces can work to make attendees wary in this regard, slowing the success of technology investments that could be genuinely useful and exciting.

For this reason, finding conference-enriching tech that can seamlessly absorb your brand will help you fuel adoption and maximize its value. Facial authentication technology, for example, is an asset to every conference, allowing attendees to breeze through check-in using only their face. That said, asking attendees to warm up to a brand name they’ve never heard of—and one that depends on personal user data—can be a big ask. 

This is why a vendor’s ability to absorb your brand is such a game-changer. In this article, we’ll explore the value of fully immersive, white-labeled conference technology, and how Wicket’s facial authentication software in particular leverages this strategy. 

How Immersive Technology Enhances the Conference Experience

If someone is attending your conference, they already know who you are and have bought into your brand. However, any brands that enter the picture thereafter, even under your banner umbrella, can be a potential obstacle to engagement. That foreign feeling can be disruptive, as the attendee has to determine what this brand is and whether they trust it—even when the tech itself is a thrilling and helpful addition to your conference experien

Immersive, white-labeled technology combats this by seamlessly incorporating it into the brand attendees already trust. That way, everything the event offers through them feels native and doesn’t take your attendees out of the experience of your conference. This means investments in new tech are both immersive and non-disruptive of the energy and enthusiasm you’re trying to generate. 

Immersive technology can elevate the conference experience in several ways:

1. Enhanced Brand Consistency: As attendees move through different parts of the conference, consistent branding helps maintain a sense of continuity and professionalism.
2. Higher Adoption Rates: A familiar, branded interface makes new technology feel more approachable and user-friendly, encouraging adoption by attendees. 
3. Increased Conference Engagement: When technology feels like a natural part of the event rather than an add-on, attendees will be more comfortable using it in many different applications, maximizing its value for organizers. For instance, the same Wicket technology that accelerates the registration process can be used to streamline payments. By white labeling, similar tech interactions in different settings feel natural and unified. 
4. Stronger Brand Loyalty: By providing a fully branded, high-tech experience, events can differentiate themselves and foster stronger connections with attendees who will likely be impressed by what they see and experience.

Maximizing the Value of Facial Authentication Through White Labeling

Wicket’s facial authentication software allows users to link a selfie to their event-specific information to streamline a wide range of conference activities. This biometric token can then be used by on-site technology to breeze through check-in, manage access, welcome VIPs, and a host of other valuable interactions.  

Wicket’s opt-in only software solutions are developed with ease of use and highly ethical data security practices at the forefront of their business model. In fact, it’s a core value that translates directly to user buy-in and adoption. However, attendees who aren’t familiar with the company and facial authentication technology may feel hesitant to take advantage of the speed and convenience it offers. That’s not ideal for either users or conference organizers—and where a branded experience can make all the difference. 

By partnering with conferences to white label the technology, attendees experience a unified brand they already trust during the online registration process and throughout the live event. There’s no need to explain every instance of the technology users might encounter, and it’s all part of the same sensational conference production.  

How Wicket Ensures Seamless Branding Integration

Wicket’s commitment to customization allows conference organizers to transform their technology into a natural extension of their event experience. Here’s how Wicket ensures that seamless branding integration:

• Fully Customizable Interface: Wicket’s facial authentication system can be tailored to align with an event’s visual identity, incorporating brand colors, imagery, and messaging. Custom animations and transitions can be incorporated to reflect the event’s theme and create a more engaging user experience.
• Sponsor Integration: The customizable elements of Wicket’s system create opportunities for seamless sponsor visibility without disrupting the overall brand experience.
• Consistent Touchpoints: From registration to on-site experiences, Wicket ensures that every interaction with the facial authentication system reinforces the event’s brand identity.

Furthermore, Wicket’s facial authentication system offers several unique advantages that set it apart from other conference entry solutions:

• Wicket’s software provides highly accurate and fast facial authentication, ensuring a smooth experience for attendees.
• With robust data protection measures, Wicket addresses privacy concerns often associated—both fairly and unfairly—with biometric technology.
• The system can handle conferences of various sizes, from intimate gatherings to large-scale events with tens of thousands of attendees.
• Event organizers can access valuable insights on attendee behavior and engagement throughout the conference.

Embracing the Future of Conference Technology

Getting the most of your investments in conference technology means ensuring widespread adoption amongst attendees. The power of seamless branding integration ensures that every technological touchpoint reinforces the event’s identity, creating a cohesive experience that attendees will actually use and associate with innovation and attention to detail. 

Wicket’s customizable facial authentication system allows event organizers to ensure maximum ROI while staying ahead of the technological curve. By partnering with Wicket, you can deliver an immersive brand experience that resonates with attendees long after the conference ends.