Facial authentication has rapidly emerged as a powerful tool for sports venues, offering a multitude of benefits that enhance the fan experience, streamline operations, and boost revenue. With its speed, ease of use, convenience, and superior security, facial biometrics is already revolutionizing a variety of touchpoints from express ticketing to field-level credentialing, and now facilitating payment transactions. As facial authentication continues to evolve and its use cases multiply, the future of sports stadiums will become increasingly secure, streamlined, and fan-centric.
In today’s fast-paced world, optimizing the fan experience is paramount. Discerning patrons demand seamless and effortless interactions, and venues are constantly striving to meet – if not exceed expectations. The Wicket platform empowers customers to provide their fans with unprecedented convenience while simultaneously driving additional revenue through faster transaction times.
Why Facial Payments?
Use of biometric payment methods allow users to associate a preferred payment method, ID, and even loyalty account with the one thing they can never leave at home – their face. This allows for a hands-free checkout experience that avoids the need to pull out a wallet or phone and fumble for their credit card or ID. This greatly simplifies checkout and has been proven to increase transaction times by 2-3x on average, which at scale means less time waiting in lines for fans and higher throughput for stadium concessions.
Leading the Charge in Sports Stadiums
Wicket proudly boasts the distinction of being utilized by customers in all major U.S. sports leagues , with facial ticketing, credentialing, access control, and payment solutions that have been battle tested for years in the complex environments of sports stadiums across the country. Gone are the days of long lines at ticketing and concession stands, as more and more venues move toward the reality of truly effortless and enjoyable game day experiences.
Flexible Integrations and Easy Enrollment
Designed with ease of integration in mind, the Wicket platform can easily integrate with existing Point-of-Sale (POS) systems and self-serve kiosks to create a lightning-fast checkout experience. The same technology can also be used for frictionless entry into autonomous stores and Grab and Go storefronts, as well as verifying customer age during checkout, eliminating the need for manual ID checks and ensuring compliance.
Embrace the Future of Payments
Wicket is more than just a solution; it’s an experience – and one that fans love. Reduced wait times across the entire spectrum, from ticketing to concessions, translate to increased satisfaction and operational efficiency. It’s been shown that fans love using Wicket technology so much that it earned a 9.8 out of 10 satisfaction rating in an NFL customer fan survey, and at an MLB customer 90% of fans who used it wanted to see it expanded. There is no better time than now to begin using facial authentication products to elevate the fan experience for guests at sports venues, as the future is now.