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Beyond Ticketing: The Untapped Potential of Facial Authentication

You’ve likely seen Wicket streamlining entries at your favorite sporting events, turning your face into your ticket. But what if we told you that’s just the tip of the iceberg? Wicket’s versatile facial authentication platform extends far beyond ticketing, offering a seamless and secure solution for a multitude of applications.

At its core, Wicket simplifies identity verification and enables frictionless transactions through robust integrations and effortlessly connecting with existing systems. These integrations eliminate the need to scan individual bar codes, take out a phone or wallet, and physical credential checks. With Wicket, your face becomes your ticket, credential and even your wallet, unlocking a world of possibilities.

Enhanced Security Through Facial Authentication

Wicket’s facial authentication technology is changing how sports venues manage security checkpoints into restricted areas. For areas such as training facilities, locker rooms, or any other areas that restrict access, this technology ensures that only authorized individuals gain entry without the need for manual credential or ID checks. By instantly verifying the identity of a guest, athlete, or staff member, Wicket significantly boosts security and accountability. This eliminates risks associated with lost, stolen, or shared credentials, guaranteeing that everyone in a restricted area is exactly who they claim to be.

Venue and Club Re-Entry 

Wicket makes it simple for guests and visitors to quickly enroll to exit and re-enter a venue or ticketed location. A prime example is the Day Pass feature, which enables fans who need to step out of an event or ticketed hospitality area to easily re-enter without re-scanning tickets, enduring cumbersome re-entry processes, or relying on unreliable methods like stamps or wristbands. 

This feature is invaluable for managing re-entry at multi-day events, enabling guests to come and go freely on days they have tickets, and for premium guests to seamlessly leave and re-enter their suites and other hospitality areas. On top of the operational benefits, it’s also an intuitive user experience that ensures that everyone feels like a known VIP wherever they go within the venue. 

Frictionless Facial Payments: A New Era of Transactions

Beyond physical access, streamlined payments supported by facial authentication reduces transaction times by offering frictionless experiences where guests can purchase items simply by showing their face, leading to increased revenue through shorter lines and high throughput rates at peak times. Integrations with various point of sale systems paired with the ability for users to securely link a payment method and ID to their face allow fans to breeze through making a purchase. The Wicket platform supports a variety of checkout solutions, from self-serve kiosks to autonomous stores and standalone express lanes – which can also support age-restricted purchases. This all leads to faster transactions, reduced burden on staff, and a user experience that fans love.

Custom Solutions for Third Party Systems

Wicket isn’t just an authentication platform; its true strength lies in its adaptable design, which allows 3rd party systems to utilize our developer tools to build custom solutions that can easily add facial authentication into any existing application or use case. Through use of our EnrollKit and AuthKit SDK’s and easy-to-use webhooks, third party developers can unlock the potential of their existing workflows by adding the option of facial authentication to reduce transaction times, instantly tie activity to rewards programs, and increase operational efficiency. These developer tools make it easy to build custom and secure workflows that utilize facial authentication across a multitude of real-world applications.

The Power of Versatility

A big part of why Wicket has become an industry leader is the versatility of our platform and ease of integration for customers and partners. Anyone who works in sports and live events knows that one size never fits all, and that technology solutions need to be tailored to specific venues and environments. Almost every aspect of the Wicket platform is built to adapt and scale, which has allowed our customers to successfully complete nearly 5 million transactions across 170 venues and facilities worldwide – and we’re just getting started.

About Wicket

Wicket Software is a privacy-first facial authentication platform provider with patented computer vision AI technology that enables sensational event experiences for fans, guests, and employees with frictionless touchpoints that delight users and strengthen security.

Wicket has been in use since 2020 and deployed for facial ticketing, credentialing, access control, and payments in numerous sports stadiums, at major conferences, and in corporate office environments.

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