Event managers wear many hats, juggling various tasks to ensure the success of their event. Their responsibilities can feel overwhelming, from venue selection and content creation to practical tasks like budget management.
However, even the most meticulous planning can be derailed by inefficient registration processes. Depending on the scope of the event, attendees may need to fill out forms with basic personal information, ticketing, payment data, personal preferences, optional experiences, and even travel and lodging details.
Although it can be time-consuming to enter everything, once it’s in the system the actual on-site experience should be a breeze. Unfortunately, that’s often not the case. Bulky registration systems and staff-heavy traffic management can result in all sorts of lines, delays, and frustrations that can kill an attendee’s experience at check-in before it even starts.
Fortunately, there’s a tech solution that’s changing registration and check-in and making it easier than ever for event managers to cover all their bases while delighting their attendees. Event registration platforms using facial authentication are a secure and reliable way for staff to manage traffic flow, streamline entry, and easily handle common issues that come with traditional registration practices.
Better still, they do so while saving money and delivering a smoother and more enjoyable experience for guests. Here’s everything you need to know about how facial authentication can revolutionize your next event.
Challenges Associated with Manual Event Registration
While traditional event registration platforms can offer a little flexibility when person-to-person interactions are needed, they’re definitely not the most efficient or effective method—particularly for larger or more complex events. Here are some of the biggest problems event organizers face when collecting and processing information for these big crowds.
Decentralized and Inconsistent Information
When registration data isn’t in one place or is stored in multiple formats, it’s going to take your check-in team much longer to process attendees at entry and access points. And nothing kills the energy and anticipation of an event like hurrying up… to wait. It’s up to event managers to optimize how registration data is organized to make these moments as fast and painless as possible.
Difficulty Managing Security and Access
Traditional registration strategies make it harder to maintain event security and prevent issues like pass sharing or unauthorized access. Without a 2-factor authentication process that links credentials to a face to confirm registration details, staff are faced with two options: spend a lot of time double-checking everything or care less about getting it right. Neither one of those is a good solution.
Resource Optimization Issues
One of the biggest pain points for event managers is resource allocation, and the check-in table represents one of the biggest footprints for space, personnel, and expense. Plus, because it’s such a bulky part of the experience, a small backup can quickly turn into a long line for attendees and a nightmare for the staff who have to manage it.
Inaccuracy and Data Management Challenges
Lengthy or complicated registration processes are prone to errors and inaccuracies, particularly when an event involves many different kinds of people. Audience members, participants, vendors, speakers, and setup and tear-down crews are just a few of the different registration profiles that need to be channeled to on-site access points to deliver fast and easy access.
If the end-to-end registration and check-in processes are bulky and require lots of hands-on staff, it can lead to confusion, delays, and frustration for everyone involved. Additionally, managing and updating attendee data manually can be time-consuming and prone to inconsistencies, making it difficult to maintain an accurate record of participants and their preferences. On-site technology and software need to coordinate seamlessly with event registration platforms to be efficient.
Event Registration with Facial Authentication
How check-in and event registration platforms support the attendee experience can have a major impact on the success (or failure) of your next event. However, integrating facial authentication addresses these issues head-on, and streamlines a host of complex registration issues while saving money and allowing valuable staff to be redeployed to areas where they can be most helpful.
Facial authentication technology slashes check-in times, giving attendees swift access to event sessions and activities. After attendees register and have the event details matched to their unique facial profiles, the rest of the entry process can be automated with ease and supported by 2-factor authentication for an added layer of convenience. Also, everything is kept in one place, and it’s why event registrations with facial authentication are consistently rated as positive and fun experiences by more than 99% of attendees.
Here are some of the top ways facial authentication can make your next event your most memorable, and why it’s a key element of the best event registration platforms.
Improved User Experience
Facial authentication offers a touchless and convenient experience for attendees. They can walk up to the check-in kiosk and have their face scanned, eliminating the need to fumble with printed tickets, IDs, or QR codes. This cuts check-in time by up to 4x, as facial authentication software confirms an attendee’s credentials in as little as 300 milliseconds.
Increased Accuracy and Reliability
Facial authentication utilizes advanced algorithms to identify individuals accurately based on their unique facial features. Compared to traditional methods such as manual data entry or ID card scanning, facial authentication offers higher accuracy and reliability in verifying attendees’ identities. This reduces the risk of errors such as typos or incorrect information, ensuring that the registration data is more precise and trustworthy.
Reduces the Risk of Fraudulent Activities
Facial authentication enhances security measures by making it difficult for individuals to impersonate others or use fake identities to gain access to events. By linking data to a facial signature, event organizers can efficiently prevent unauthorized individuals from attending and mitigate the risk of fraudulent activities, such as ticket scalping or unauthorized access to restricted areas.
Potential for Personalization
Facial authentication can be used to personalize the event experience for attendees. For example, organizers can create custom greetings that reflect their unique branding and atmosphere. It’s a small perk, but one of the many little boosts facial authentication systems can add to your guest experience.
Streamlining Event Registration
Event managers will always have a lot of tasks to manage to make sure attendees have the time of their lives, and facial authentication makes it easier than ever to deliver a smooth and memorable experience. By accelerating entry and creating convenient and intuitive touch points throughout the venue for access and retail, facial authentication technology is freeing up space and resources so event managers can focus their energy on delivering for ticket holders the moment they walk through the door.
To learn more about the sensational benefits event registration platforms powered by facial authentication provide, explore the speed, accuracy, flexibility, and savings they’re delivering across the sports, entertainment, and conference industries.
