So, you’ve heard about facial ticketing and biometric solutions, but you don’t know where to start.
You need to choose one of many facial ticketing vendors that is reliable, secure, and can handle the high volume of traffic that your events generate.
Factors to Consider when Choosing Facial Ticketing Vendors
- Speed and Accuracy: The vendor's facial recognition system should be able to accurately identify fans quickly and efficiently.
- Security: The vendor must have robust security measures in place to protect fan data. This includes using encryption, storing data securely, and having a plan in place to respond to data breaches.
- Ability to Scale: The vendor's system must be able to handle the high volume of traffic that your events generate. This is especially important for large stadiums and arenas.
- Technical Flexibility (Integrations): The vendor's system should be able to integrate with your existing ticketing system. This will make it easier for you to manage your ticketing process and provide a seamless experience for your fans.
- Support: The vendor should have a responsive and knowledgeable customer support team that can help you with any issues that arise.
Choosing the Right Vendor
In addition to these, you should also consider the vendor’s experience working with customers similar to you. This will ensure that they have the expertise to meet your specific needs.
Here are some steps you can take to choose a facial ticketing vendor:
- List out your requirements. What are your must-have and nice-to-have features? Be sure to consider the factors listed above, as well as your specific needs, such as the size of your stadium or arena and the types of events you host.
- Research vendors. Once you have a list of requirements, research different facial ticketing vendors. Read reviews, compare features and pricing, and contact vendors for more information.
- Request demos. Once you have narrowed down your choices, request demos from the vendors. This will give you a chance to see the system in theory (a closed environment) and ask any questions you have.
- Go see the system(s) in action. Demos are great to see how you might implement this, but nothing beats using the technology in a live situation. It’s even better if you can speak to another customer or fans that use the system week over week.
- Make a decision. Once you have considered all of the factors and reviewed the demos and references, you can make a decision about which facial ticketing vendor is right for your team.
Other Things to Consider
- Ask questions. What is the vendor's pricing? What features are included? Are there any service guarantees?
- Understand ROI. You need to understand not only who this technology affects, but what kind of business impact it will have on your revenue model.
- Get support from your team. When choosing a facial ticketing vendor, it is important to get input from other members of your team, such as your ticketing manager, security manager, and IT team. This will help you make an informed decision and ensure that the system meets the needs of everyone involved.
If you’re considering a facial ticketing implementation, Wicket is happy to guide you through the process and provide you with insights into the industry. Reach out to us on our contact sales page.
To learn how to seamlessly implement facial authentication technology once you’ve decided on a vendor, check out our implementation guide.
