Driving Revenue with Stadium Biometric Authentication
Wicket shortens lines and speeds up stadium ingress, eliminating bottlenecks and letting fans in faster.
Concessions spending increases by at least 171% in the first year following a payments deployment.
90% of fans want Wicket programs expanded, and consistently rate them the highest stadium feature
Long lines and bottlenecks at ticketing and concessions can negatively impact the fan experience, fan loyalty, and, most importantly, revenue. Fans are less willing to leave their seats when the price of a beer or burger includes missing a big moment. The complex network of vendors and employees behind a stadium can further hinder these processes, making it difficult to deliver your best every time.
The Wicket Platform for college athletics is an end-to-end solution that covers multiple uses, increasing revenue and reducing operational complexity for stadiums of all sizes. With Wicket, your fans, students, employees, and premium guests can all access necessary services with their faces, streamlining friction points and delighting your guests.
The University of Florida deployed their first successful Express Entry Wicket lane in under 25 days. To read more about their learnings and successes, read our University of Florida case study below.
Fans can safely pair their tickets with their face, opting into a frictionless express entry program that speeds up ingress and allows them to seamlessly move through the venue.
Get fans into the stadium and through concessions lines faster, making it easier for them to buy concessions
Portable off-the-shelf hardware allows teams and stadiums of all sizes to customize a Wicket deployment to their needs
The cost of Wicket technology can be easily offset by sponsorships
Integrated with most major ticketing platforms and has ticket grouping (color-coded displays for premium guests)
Seamless and faster purchases, reducing lines and increasing revenue
Proof-of-age and payment method verification for concessions eliminates need for manual ID checks, reducing wait times and the risk of underage alcohol purchases
Fans don't need to be afraid of missing out on the game—encouraging them to spend more
Fans and guests can link their face to their IDs and preferred form of payments (including mobile wallets), eliminating the need for physical IDs and credit cards.
Remove the risk of misplaced or misused credentials by replacing employee IDs with their face, increasing accountability, and securing restricted areas.
Access control for players, back-of-house employees, and staff with time-boxed entry for increased safety and convenience
Empower existing infrastructure by using Wicket technology as a secondary authentication factor
Easily credential and verify individuals trying to enter sensitive areas such as field-level entry tunnels, locker rooms, and press boxes
Easier management of game-day credentials for vendors, temporary staff members, and other persons with limited passes
Use Wicket for easy premium ingress lanes, allowing you to greet patrons at the point of entry
Secure suites, seats, and boxes, ensuring only your guests have access to their designated suites
Enable facial payment so patrons can order in-suite or from their seats, streamlining orders
Provide a personalized and differentiated experience for premium guests such as donors, sponsors, and alumni at the point of ingress and at suites when they use their face as their ID.
Read more on our full suite of Premium Experiences.
