LAVA & WICKET
PAYMENTS
LAVA.ai provides an industry-leading Realtime Data Experience Platform that helps world-class brands engage with customers and create moments that matter to increase revenue and brand loyalty. Trusted by the largest, most innovative brands around the world within industries such as sports, entertainment, hospitality, retail, mixed-use development districts and more.
In 2023, the LAVA and Wicket integration allowed the Cleveland Browns to deliver a touchless and personalized fan experience with a new concessions program that cut wait times by almost 30 seconds per transaction.
The Express Beer program leveraged Wicket’s facial authentication and LAVA’s point-of-sale technology to replace traditional beer concessions. At these self-serve locations, fans only need their face to pay for beer and activate loyalty rewards, making concession lines shorter and faster.
After a successful pilot year with a proven 171% ROI in just 6 games, the Browns expanded their use of the LAVA and Wicket solution, deploying multiple new units throughout the stadium.
Now, Wicket and LAVA technology service multiple arenas and stadiums and a growing number of concessions programs: standalone grab n’ go, autonomous stores, and self-checkout kiosks placed at select locations within traditional retail locations.
LAVA's integration with Wicket is truly a game-changer. LAVA Membership and Fan Engagement solutions take a huge leap forward in speed and convenience with Wicket's facial authentication capabilities that enable LAVA to identify members, trigger surprise and delight moments, apply member benefits and access credit cards on file all in seconds to make the fan experience at venues and at check-out faster and easier than ever before.
Chief Business Officer
The LAVA and Wicket solution has made it easier to provide a seamless, fast, and secure experience for our guests at concessions. With LAVA’s membership and fan engagement solutions, combined with Wicket’s Facial Authentication capabilities, we can now identify guests, trigger personalized rewards, and offer benefits almost instantaneously. It truly has transformed the way guests engage with the stadium and brand."
Chief Technology Officer, LAFC
