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Your Face Is Your Ticket®

We’ve all been there: waiting to get into a sporting event or a concert. We gauge the lines and try to guess which one is going to go faster. Which people have their tickets ready, and which people will likely gum up the process. No matter how prepared you are, those unprepared fans can mean more time waiting in lines and missing the start of action. 

A few years ago, mobile ticketing promised to improve this process by replacing paper tickets that could be easily forged, torn, lost, or forgotten. Now fans just need to show their mobile tickets on their phone. But what if you can’t find the QR codes, or your phone battery dies, or the mobile network is weak? Once again, we are back to the weakest link problem, with frustrated fans.

What if there was a better way? What if you could simply walk up to the entrance and have your face authenticated to be granted entry?

This is the promise of facial ticketing, a new technology revolutionizing how we enter events. 

Facial ticketing uses something that can’t be lost, forged, or forgotten: your face! Instead of having to fumble with paper tickets or mobile devices, fans can simply walk up to an express facial ticketing lane and show their face to be granted entry. This process is fast, secure, and convenient for both fans and event organizers.

Facial ticketing offers a number of benefits over traditional ticketing methods, including:

  • Convenience: Facial ticketing is the most convenient and frictionless way to enter an event. Fans don’t have to worry about losing their tickets, fumbling with their phone or connectivity issues or having to get in line early. For families it’s a homerun
  • Speed: Facial ticketing can significantly reduce the time it takes for fans to enter an event. This is because fans don’t have to have their tickets scanned or verified. For example, The Cleveland Browns found that facial ticketing lanes were 4x faster than standard entry lanes.For families with small children, dedicated express lanes to an event is a Game-changer!
  • Fan experience: Facial ticketing can improve the fan experience by making it a seamless and quick-entry into the event. This allows fans more time enjoying the event, immersing themselves in the experience and less time waiting in line. For individuals with special needs whether it be sensory issues or physical disabilities a dedicated express lane provides an inclusive, stress-free and enjoyable fan experience.

Facial ticketing is a relatively new venue entry solution, but it is quickly gaining popularity because fans love it. More and more event organizers are adopting facial ticketing, and your face being your ticket will become the standard way to enter events in the near future.

No wait, no line—just a superior fan experience when your face is your ticket.

About Wicket

Wicket Software is a privacy-first facial authentication platform provider with patented computer vision AI technology that enables sensational event experiences for fans, guests, and employees with frictionless touchpoints that delight users and strengthen security.

Wicket has been in use since 2020 and deployed for facial ticketing, credentialing, access control, and payments in numerous sports stadiums, at major conferences, and in corporate office environments.

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