Technology at live events is capable of transforming a vibrant and engaging conference or show into a nearly magical experience. Virtual and augmented reality can take us into new environments with sparkling interactive touch points, and creative tech applications can transform a concert or presentation into an unforgettable immersion in our passions and pleasures.
Every aspect of a great live event is an opportunity to enhance the atmosphere and deliver something completely unexpected and special, and it begins the moment attendees walk through the door. The entry process is the transition point from the ordinary world to an extraordinary universe, and it can set the tone for your entire event.
Is it a clunky airlock with long lines and generic, frustrating interactions, or a portal into a scintillating environment that creates new expectations and redefines yesterday’s dusty rules?
One of the most exciting technologies transforming the dynamics of live events is facial authentication. Not only does it make the entry process a smooth, simple tech interaction with a quick smile, but it also creates a culture of convenience and ease as attendees interact with it at access points and checkouts throughout the venue. It’s easy to set up, completely intuitive for participants, and saves event promoters resources and time while delivering a truly futuristic experience.
Common Challenges Faced in Live Events
Live events should be about excitement, connection, and shared experiences. However, traditional approaches to organizing these events often introduce unnecessary hurdles and stress for attendees. Here are specific problems that commonly affect live event experiences.
Complex Check-In Process
There’s nothing worse than paying lots of money and waiting for months for a live event just to find yourself standing in line. Being greeted by manual check-in systems as people fumble through old emails on their phones feels distinctly ordinary, and it’s no way to kick off a potentially life-changing experience. Entry needs to be fast, fun, and completely free of hassles and headaches.
Lost Ticket Terror
Actually, there is something worse: having to dig around for your ticket… and realizing you can’t find it at all. Did it go to my junk mail? Accidentally get deleted? Is it buried in one of these seven threads somewhere? Add in the pressure of an impatient line, and guests and staff alike will be dreading this awkward and time-consuming moment. Systems that use 2-factor facial authentication are an absolute must for troubleshooting the process.
Credentialing Chaos
Events typically require a separate credentialing process for collecting your badge or special pass. This means standing in another line, undergoing manual verification (which can be slow), and constantly worrying about forgetting your ID.
All of this contributes to pre-event jitters. Furthermore, if you end up misplacing or losing your badge, you’ll need a replacement, which adds extra expenses and delays in gaining entry to the event. And if you’re a VIP expecting a premium experience, going through the wringer several times to confirm who you are to oblivious staff can ruin an event’s aura in no time.
Old-School Purchasing and Age Verification Processes
Standing in line for refreshments or merchandise could eat into valuable networking time. Traditional methods slow down verification for age-restricted items like alcohol, making attendees stand in line for a longer time and become increasingly frustrated. This could leave your guests feeling impatient and disconnected from the event atmosphere.
Limited Access Management
Traditional access control systems are like bouncers with amnesia—unable to remember who had paid for VIP access or backstage passes and blocking the way at every turn. This makes restricted areas vulnerable to unauthorized attendees because of badge sharing, and verifying access with outdated manual methods is slow and inefficient. The system offers little to no data on where attendees went within the event, leaving organizers in the dark and making it harder for them to optimize future events for a smoother experience.
Redefining the Live Event Experience from Start to Finish
Facial authentication is a multi-use system that can transform the live event experience and create a smoother, more secure, and ultimately more enjoyable environment for both attendees and staff. Here are some smart use cases of facial authentication in event management.
Facial Ticketing
Facial ticketing allows attendees to link their faces to their tickets with biometric 2-factor authentication. This eliminates the need for physical tickets and drastically reduces wait times at entry points. All you need to do is walk up to a scanner, pose for a quick pic by a tablet loaded with facial authentication software, and be granted access in seconds—a stark contrast to the long lines often associated with events.
Facial Credentialing & Field-Level Access
Facial authentication offers increased accountability and security around restricted entrances such as field-level access. It ensures that only credentialed individuals (such as photographers, PR teams, and coaches) can enter by simply verifying their identity through a facial scan.
Purchasing & Age Verification
Utilizing facial authentication to manage your event can streamline vendor lines by enabling facial payments. This system allows attendees to make purchases swiftly and conveniently. Additionally, age verification is incorporated into the facial payment feature, ensuring compliance with regulations such as limiting alcohol purchases to adults only.
VIP Management
Facial authentication can provide a white-glove experience for VIPs from the moment they arrive. Facial access ensures your suites and VIP clubs are secured, eliminating the need for VIP guests to show physical credentials before entering the VIP suites. This creates a more exclusive experience for your most valued guests.
Restricted Areas Management
Facial authentication can be layered with multiple access control touchpoints, ensuring only credentialed individuals (like employees or guests with day passes) can enter sensitive areas such as executive offices and conference rooms. This significantly enhances security measures at live events.
Change the Dynamics of Your Live Events With Facial Authentication
Facial authentication is the finishing touch your next event needs to create a truly seamless and immersive experience. It not only makes life easy and quick for attendees but also saves space and allows critical staff to be redeployed. Solutions powered by facial authentication also transform the dynamics of your next events by streamlining the check-in process, reducing wait times, and eliminating the stress of lost tickets or misplaced badges. These multi-use platforms offer smart solutions at various touchpoints during an event, such as facial ticketing, credentialing, concessions, and even VIP management.
That means you’ll be saving money while delivering a delightful and memorable interaction for your guests that greets them at every transaction point. Explore how integrating facial authentication into these potential bottlenecks can ensure enhanced security, increased efficiency, boosted revenue, and a sensational attendee experience.
