Live events can deliver spectacular thrills, meaningful connections, and professional development opportunities that simply can’t happen anywhere else. Whether it’s a concert or a conference, the top events can draw thousands of attendees from all over the world, and each unique production can face hundreds of transaction points that generate huge profits for these organizers.
These are all aspects that should be a fast and easy part of any event, but traditional manual processes can quickly bog down and create frustrating wait times when facing thousands of eager attendees at a time. Worse still, event payment processing problems tend to exist throughout the venue, and repeated encounters for attendees can quickly boil over. These issues can tarnish your reputation, pull staff away from key areas, and put a serious dent in your bottom line.
Fortunately, modern event payment processing software using facial authentication is making it easy for event promoters to deliver excellent service to their attendees by accelerating lines at every payment point. These safe, fast, and tech-savvy solutions turn every sale into a sensation while maximizing the revenue your event can generate.
Here’s how facial authentication software is simplifying transactions throughout events so organizers can get the most out of their investment.
The Challenge of Payment Processing
While the products, services, and special activities at a Taylor Swift concert or a Western stock show may be wildly different, the payment processing issues they face are exactly the same. Every event needs to sell tickets, food and drinks, merch, and on-site activities, and the speed at which those things can happen typically revolves around how fast credit cards can be swiped and processed.
This means each transaction can take a minute or more—even when customers already know what they want. That may not be a big deal when there are seven people at a ticket window, but when your event has thousands of attendees, it can easily become a disaster that frustrates everyone and bites into profits. Worse, guests who are confronted with long lines and wait times at every payment point may simply decide to avoid making purchases at all or take their opinions to social media while they wait.
Event Payment Processing Software with Facial Authentication
Fortunately, facial authentication software is revolutionizing how promoters conduct on-site transactions. These systems can turn minutes into seconds when it comes to payment processing times, and the smile attendees use to complete a sale will follow them throughout your event.
These systems work seamlessly together, with the facial authentication software enhancing the underlying payment processing software. Through a simple tablet/app pairing, a quick snapshot of biometric facial data is captured and checked against pre-set attendee profiles, ensuring smooth transactions. These opt-in/opt-out services can be linked to a credit card or bank account, just like a digital wallet. Additionally, the system offers an age verification feature that allows attendees to upload photos of their IDs beforehand, which are then securely scanned to determine authenticity and age eligibility for alcohol purchases.
The top facial authentication systems can confirm an attendee’s payment information in as little as 300 milliseconds, and they’re incredibly safe and reliable. The technology delivers 99.7% accuracy with a 0% reported false positive rate, can be onboarded quickly with familiar consumer hardware, and requires minimal staff so your team can be redeployed to improve the event experience.
Benefits of Event Payment Processing Software with Facial Authentication
In addition to delivering rapid and secure transactions throughout your event, these systems produce a number of other benefits that make life easier for staff and create an electric atmosphere for attendees. These include:
Freeing Up Space
Lengthy lines associated with manual payment processes in the ticketing area can lead to overcrowding and hindered mobility. However, with facial authentication technology expediting transactions, the resulting decrease in congestion within event venues will foster better space utilization. Organizers will be afforded the opportunity to optimize venue layouts to mitigate congestion hotspots, add production value to the price of a ticket, and enable attendees to navigate the environment more freely.
Integrations with Other Investments
Facial authentication can be integrated with contemporary event infrastructure like self-service kiosks. This integration facilitates heightened operational efficiency by adding a layer of speed to these time-saving investments. Consequently, attendees experience reduced wait times during purchases, while event organizers can streamline operations and minimize reliance on manual payment processing that slows these systems down.
Increased Efficiency for Staff
Event staff usually spend a lot of time checking IDs and badges at the entrance. But with facial authentication, significant pressure is taken off staff members since these systems are specifically designated for that task. This means your people can concentrate on other important jobs like giving great customer service, assisting guests to navigate to their seats, or helping with anything else during the event.
Redefine Your Next Event with Facial Authentication
Facial authentication empowers event organizers with a payment system that accelerates every transaction to maximize profits. Plus, by leveraging this payment processing software, event organizers can significantly reduce lines, guarantee secure access to the venue, and augment existing technology to give their event attendees an incredible experience that will leave them hungry for more.
Discover more about how this innovative technology can redefine your next event and create an unforgettable experience for all your guests.
