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AI and Facial Authentication Enable Venue Operations for a Sensational Fan Experience

Stadium operators are continuously seeking innovative methods to enhance the fan experience and bolster security measures within their venues. Artificial intelligence (AI) and facial authentication technology represent two powerful tools that can empower stadium operators to tackle critical challenges with cutting-edge technological solutions. These solutions have the potential to streamline transaction times, alleviate staffing constraints, expedite ticketing processes, and ease congestion, which enhance guest satisfaction and drive revenue growth.

Harnessing technology to automate time-consuming tasks will effectively diminish repetitive and labor-intensive operations, thereby liberating time to prioritize the delivery of an exceptional fan experience.

At the heart of operating a successful venue lies the creation of unforgettable experiences. This translates into facilitating swift movement through queues, enabling seamless procurement of refreshments or merchandise, and ensuring secure entry to the main event without encountering prolonged delays or inconveniences. These considerations remain paramount for stadium operators, who are tasked with effectively delivering the experiences fans crave while simultaneously meeting the demands of financial sustainability.

Benefits of AI and facial authentication technology for stadium operators include:

AI and facial recognition technology are still in their early stages, but they have the potential to revolutionize the way stadiums are operated. As the technology continues to develop, we can expect to see even more innovative ways to use AI and facial biometric technology to improve the fan experience and make stadiums safer and more secure.

As a provider of facial authentication software, we are excited to see how this market develops and how our products can play a role in creating sensational experiences. Thus far, we have received great reception across the NFL, MLB, MLS, and NBA from fans and venue operators. We believe the future of fan experience and stadium operations will be heavily influenced by AI and facial authentication technology, and are excited to be a part of the evolution.

About Wicket

Wicket Software is a privacy-first facial authentication platform provider with patented computer vision AI technology that enables sensational event experiences for fans, guests, and employees with frictionless touchpoints that delight users and strengthen security.

Wicket has been in use since 2020 and deployed for facial ticketing, credentialing, access control, and payments in numerous sports stadiums, at major conferences, and in corporate office environments.

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