CASE STUDY

Creating a Sensational Event Experience at Huntington Bank Field

4x
Faster ingress and concessions
$8,000
Average cost savings per Express lane per season
171%
ROI in first year of limited Express Beer deployment
1,126
Fan hours saved using Express transactions this season

Cleveland Browns

2023 SEASON

Facial Ticketing

Express Access ticketing

Fans opt-in to Express Access through a simple enrollment and are able to breeze through gate entry with a group up to 14 people.

The 4th season of Express Access was focused on expanding the number of lanes used, maximizing visibility, and usage of facial ticketing.

At Huntington Bank Field, Express Access Ticketing is sponsored by Verizon.

35,859
Total number of enrolled fans
39,726
Total number of entries
98,438
Total number of ticket scans
992
Average new enrollments game by game
16%
Of all ticketed fans used at 12/28/23 game
43%
Of all season ticket holders enrolled

Facial Payments

Express Access CONCESSIONS

Fans opt-in to Express Beer by loading their ID for proof of age and a credit card to grab beer and snacks without pulling out a wallet or phone.

The Browns rolled out Express Beer in partnership with Wicket as a pilot that allowed fans to buy 2 beers per order, growing from 1 to 6 dedicated kiosks in 2023.

At Huntington Bank Field, Express Access Concessions is sponsored by Bud Light.

4,176
Total number of enrolled fans
5,500
Total number of orders
10-12s
Average transaction time
44%
Of fans used at more than 1 game
1.7
Average orders per fan per game

Facial Credentialing

for credentialed visitors
5
Total number of access points
2,457
Total number of credentialed entries
713
Total number of credentialed users

Facial Access Control

for employees and staff
Cleveland Browns Access Control
21
Total number of access points
2,457
Total number of enrolled staff
336,204
Total number of access control entries

OBJECTIVE

Building on the 3 years of success with Express Access facial ticketing, the Cleveland Browns expanded the use of Wicket in 2023 to drive revenue and further enhance the fan experience.

The Results

The fan experience is paramount to our organization. Wicket has proven time and again they are an ally and innovator in our effort to provide our fans the best possible experience.

David Jenkins

COO, Cleveland Browns

Our fans love using Express Access, and this season we wanted to see where else Wicket could be used to improve the fan experience. Express Beer proved that was possible.

Brandon Covert

VP of Information Technology, Cleveland Browns

4:1
Reduction in ticket scanning lanes needed based on throughput
$8,000
Average cost savings per Express Access ticketing lane per season
171%
ROI in first year of limited Express Beer deployment
4x
Faster ingress and concessions utilizing Express solutions
9.3/10
Express Access rating: highest-rated item in fan survey
1,126
Fan hours saved using Express transactions this season
EXPRESS TRANSACTIONS

Create Frictionless Experiences