TICKETMASTER & WICKET
TICKETING
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers, and theaters, Ticketmaster processes 600 million tickets per year across 35+ different countries.
In the summer of 2020, stadiums were looking for ways to reopen in the midst of the COVID-19 pandemic safely. The Cleveland Browns partnered with Wicket to deploy a ticketing solution that would eliminate physical contact altogether and allow fans to remain masked.
Wicket’s facial ticketing technology allows fans to connect their face to their Ticketmaster account, enabling frictionless access to the venue.
Facial Ticketing programs, often named Express Entry or Express Access, reduce ingress lines by 400% and allow fans to spend more time in the venue, leading to happier fans and increased revenue.
At Huntington Bank Field, approximately 43,000 Browns season ticket accounts have enrolled in the Wicket program. Enrollment has grown every year, with extremely positive (rated 9.6/10) fan feedback.
Now, Wicket’s facial ticketing partnership with Ticketmaster continues to gain momentum, with several NFL teams, MLS clubs, NBA teams, college teams and events, and large-scale sports events abroad adopting the technology.
Our focus is always on improving the fan experience, and Wicket continues to be a key partner in that effort. Each implementation highlights the value their technology brings to our clients and the measurable impact it has at entry.
Chief Strategy Officer
Ticketmaster
Ticketmaster makes it seamless for us to innovate our entry solutions through partnerships with companies like Wicket. We’re excited about how well our pilot program went in 2024 and are looking forward to expanding our use of Wicket at Ben Hill Griffin Stadium and other venues.
Associate Athletics Director
Florida Gators
