MASHGIN & WICKET

Faster Gameday Payments

PAYMENTS

Mashgin & Wicket

Mashgin is the world's fastest self-checkout system. Using computer vision, Mashgin identifies items and instantly rings them up all at once. Customers simply place down their items and pay. Transactions on Mashgin are up to 400% faster than a cashier and 800% faster than traditional self-checkout solutions, resulting in shorter lines, more sales, and happier customers.

Simplifying Concessions

In 2024, the Cleveland Browns sought to expand their facial authentication offerings with a large-scale deployment of multiple Wicket-powered Mashgin checkout kiosks as part of the new Express Access Concessions program, allowing fans to pay with their face at dozens of Browns locations.

In addition to providing faster payments, the collaboration leverages Wicket’s ID verification technology to allow fans to use Mashgin to buy beer and other alcohol beverages for users aged 21+.

Growing Footprint

Wicket’s payment-ecosystem deployment keeps expanding, with Mashgin kiosks delivering a key piece in improving fan concessions. In game 1 of the deployment, a staggering 24% of all transactions were processed through Express Access Concessions during the peak period before kickoff.

Now, Wicket and Mashgin technology service multiple arenas and stadiums and a growing number of concessions programs such as the BMO Stadium Express program.

Benefits

  • 52% Faster Transactions

    Combining Mashgin with facial authentication makes the already fast self-checkout kiosk even faster. Aramark Sports & Entertainment found that transactional data proves a speed improvement of 52% when using facial payments.

  • Increased Revenue

    Speedier transactions for fans enable greater throughput, fan satisfaction, per cap spending, return trips, and revenue for operators.

  • ID Verification

    Wicket facial authentication powers age verification with ID validation, eliminating manual ID checks.

  • Loyalty Redemption

    Wicket's facial authentication simplifies loyalty reward redemption at Mashgin self-checkout kiosks, enabling visibility into fan purchases.

  • Integrations

    Integrated into loyalty redemption platforms and multiple point-of-sale devices, making deployments a matter of days and weeks, not months.

Partnering with Wicket made the fastest concessions experience in the industry even faster and more convenient. The majority of our transaction times today are due to fans finding their wallets. With Wicket, that's no longer a problem - just an instant, seamless transaction.

Brandon Scott

Vice President of Sales

Getting guests through the lines quickly is a top priority for us, and the combination of Mashgin’s self-checkout and Wicket’s facial authentication has made a huge difference. Fans just scan their face and grab what they need—it’s fast, easy, and keeps things moving. Shorter lines mean happier guests and more sales, which is a win for everyone.

Christian Lau

Chief Technology Officer, LAFC

FRICTIONLESS PAYMENTS

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