
Audience Metrics
Wicket Audience delivers actionable demographic and KPI insights to optimize your content strategy, engage guests and customers better, and improve their on-premise experience.

Why Audience?

Know Your Audience
Know exactly who is reacting to and engaging with your content

Analyze & Optimize
Review campaign performance and optimize your content

Real-time Updates
Tailor campaigns to viewers in real-time to drive engagement
Audience Use Cases

Strategy Refinement
Update and refine your content and improve your messaging, with data to validate change

Sponsor Validation
Monetize your digital display network with actionable items and concrete metrics for sponsor ads

Individualized Content
Individualize content to the location and expected demographic with age-appropriate and contextual messaging viewers can relate to

A/B Testing
Compare and contrast the engagement rates and audience metrics for different campaigns and unique ads to further refine your strategy
Ready to get started?
To learn more about Audience and our other software offerings, click below.